Essential Resources for Low-Cost Indie Author Book Marketing

Put Together Your Indie Book Marketing Toolbox

What’s the hard part about working as an indie author? The honest answer from most experienced authors is that they’re ALL the hard parts. It’s fair to say that most authors live for writing and even proofing and editing. Those tasks require talent, pluck, and quite often, a bit of help. However, it’s the marketing part of working as an indie author that usually serves as the biggest barrier to success. In the interest of helping as many talented writers as possible, I’d like to offer my own personal list of essential tools for marketing indie books.

Essential Marketing Tools for Indie Authors

If you’ve got any other great tools, you can mention them in the comments or shoot me an email via the contact form. I plan to keep this list updated as I grow my own personal list of bookmarks, so hopefully, you’ll bookmark this list to check back once in awhile.

Marketing Video Resources

Yes, as indie authors, we all want people to read our books. At the same time, we know that people on the internet spend a lot of time watching videos. YouTube and video ads on Facebook can help you sell more books. This video marketing resources can help you create videos to grow interest in your indie books:

  • Video music: If you want to create a book trailer video, you’re probably going to need music. Trust me, you do not want to use music that you don’t have the rights to use to promote your own work. Simply visit this page to find several sources of royalty-free, legal music for videos. If you use a video producer, make sure that they know you expect them to do the same.
  • Video creation: You can find plenty of video producers on Fiverr who can offer you a starter video for an incredible price. If you’re the DIY type, you might start with an inexpensive and simple tool like Animoto or one of its countless rivals.

Graphic Resources

To market your book, you’ll also need some images. These are some image resources for indie authors:

  • Cover creators: You are free to hire a cover artist. However, if your budget is tight, you can start with the simplest eBook cover creator I’ve ever seen.
  • All graphics: You can use the free version of Canva to create just about anything. This might include book covers, Facebook or Twitter covers, banners, and so on.
  • Images: You’re probably better off buying images from stock sites like Dreamstime. You can find any sort of image that you can imagine, and they keep prices affordable. You can also find some free, public domain images on Deamstime and Pixabay.

Building an Email List and Social Followers

Email lists and social followers can be like money in the bank for an indie book marketer. These tools can help you get connected with the right subscribers and fans:

  • Social media scheduling, tracking, etc.: Sure, you know how to create a post on Facebook, Twitter, Instagram, Twitter, or any number of other social networking sites. Trust me when I tell you that you will want to use a tool to help you schedule your posts. If you post regularly, your more likely to gain traction with readers. If you have tools to measure engagement with your posts, you can learn what works a lot faster. There’s no reason for me to reinvent the old wheel, so you might as well consult this article that compares free and paid social marketing tools.
  • Building an email list: These days, a lot of authors swear by InstaFreebie to help them build an email list. Of course, you need to have a book to give away in exchange for email addresses. If you’d rather not give your book away, you’ll need some kind of hook to entice people to signup unless you’re already famous.
  • Collecting emails: Mailchimp is probably the most popular online email tool for indie authors, but of course, there are plenty of others. You might also choose a WP plugin to capture subscribers yourself. This email plugin from Icegram works really well.

Creating an Indie Book Marketing Platform Online

These days, successful indie authors usually rely upon their website and social presence to engage more readers. A section above discussed some social marketing tools. This list includes more general tools for building other parts of your platform:

  • Website builders: Of course, I use self-hosted WordPress, which I believe gives me the perfect blend of ease and flexibility. If you don’t want to learn how to host and install WordPress, you can get a free blog at either or, and you wouldn’t be the only author to do so. Hosting your own site gives you more freedom and probably looks more professional, but these hosted tools produce pretty good results, are as easy to use as composing emails, and have some other social advantages sometimes. Of course, you can always get a domain name for your third-party, hosted sites too later.

What Other Invaluable Indie Book Marketing Tools Can Help You Sell More Books?

Again, please don’t hesitate to comment about any other indie book marketing resources that you’ve found that you would like to share with other readers. If you’ve found this information useful, please share it with your friends on social sites and subscribe to our newsletter.